Collection: Billy Badass

Billy Badass

The name started on the deck plates of the United States Navy. By the 1970s it was already Navy slang for the guy who talked the loudest and thought he was the toughest man in the compartment. Then the 70s, 80s, and 90s classes of veterans from all U.S. military branches came home and carried it with them. They refined it, sharpened it, and put it into the public. What they brought back was American grit. Every battle cry still runs through their heads. They remember all of it. That’s why some of them still give you that thousand-yard stare.

The Billy Badass Collection is for them.